That could lead to all kinds of advertising insights," even though it could just be a coincidence (Baker 2008, p.3). The result could be a cutting-edge campaign for a rental car company stressing romance and danger, rather than safety and budget-conscious effectiveness. No company wishes to miss out on the next new marketing trend, and all want to find the next 'hot' new connection between two seemingly discordant interests or

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Promotional Practice Report Objectives of the campaign Promotional tools Media used in the campaign Promotional Campaign Communication is as the passage of messages from the source, who is the sender, to the target who is the receiver. The sender encodes the information into symbols which are understandable by the receiver thus enabling decoding of the original message and giving of feedback. These symbols are to convey thoughts, and the required meaning between the sender and